Last Updated: May 15, 2026
This Policy (the "Policy") explains the kind of information to be collected in the course of using the application service, DLOOK(Dressy). The Policy also explains the way of their treatment.
We regard personal information of the users as important. We are obliged to inform them of 1) the purpose of collecting the information, 2) method of company's usage of the personal information, and 3) the measures taken by the company for protection of those personal information.
By using our services and submitting information, you are agreeing to the terms outlined in this Privacy Policy, our Terms of Service, and any other relevant documentation. If you do not agree to these terms, you should stop using the services immediately. DLOOK(Dressy) reserves the right to deny or suspend access to anyone we believe has violated any part of this Privacy Policy.
We collect information in three main ways: directly from you, automatically through your use of the Service, and with your explicit consent for sensitive data.
Contact data: name, address, phone number, email address, and similar details.
Uploaded data: text, photos, audio, video, and associated metadata (including any images of your face, as further detailed in Sections 7 and 8).
Submitted data: any information you provide when you participate in a promotion, competition, survey, or when you communicate with us or post content.
When you use the Service, we may automatically collect certain data, including:
Equipment information: device identifier, operating system and version, app usage data, and device settings.
Your activities: profiles you have viewed, the times and duration of your access, in-app messages, comments, preferences, notification settings, and other choices you make within the Service.
Log information: IP address, access times, internet protocol address, and other log data.
Location information: approximate or precise location, depending on your device settings.
In certain circumstances, we may collect sensitive information (such as data about religious beliefs, racial or ethnic origin, physical or mental health, or sexual orientation) only when:
We may also use sensitive information for marketing or publicity purposes with your separate permission, and the provision of such data is entirely voluntary. Additionally, we may collect and use sensitive data to comply with government regulations.
If you choose to share sensitive data on the Service, you acknowledge that you are making this information available at your own discretion. We reserve the right to remove any sensitive data from our Service, or to request that you remove it, at any time.
For details on how we handle face data (images containing facial features) and the specific AI processing applied to your photos, please see Section 7 (Face Data) and Section 8 (AI Services and Third-Party Processors).
We may use the collected information of users for the following purposes:
Except for the following cases, the Company will not disclose personal information with a 3rd party:
We may need to share your data with the following types of entities:
Please note that DLOOK(Dressy) does not control how our business partners may use your personal information. They are responsible for managing the use of personal information collected in these circumstances. We may also share your personal data with our corporate parent, subsidiaries, and affiliates for purposes consistent with this privacy policy, as well as other DLOOK(Dressy) services which you may not be a user of.
Most of the information you provide to us when you register or update your profile is intended to be shared with other users and displayed on your profile. This includes your photos, posts, and other content. We may display this content through our services and further distribute it to a wider audience through third-party sites and services. However, please keep in mind that once this information is displayed on publicly viewable web pages, it can be collected and used by others. We cannot control who reads your postings or what other users may do with the information that you voluntarily post, so it's very important that you do not include any sensitive, confidential, or other information you do not wish to share in your posts. Once you have posted information publicly, while you will still be able to edit and delete it on the service, you will not be able to edit or delete it from cached, collected, and stored copies of the information elsewhere.
We may share and publish any feedback we receive from you and may identify you by your first and last name. If you make any comments on the DLOOK(Dressy) Service, you should be aware that you have no expectation of privacy and any personal data you submit there can be read, collected, or used by other users of the Service, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit on the Service.
In the event that DLOOK(Dressy) undergoes a business transition such as a merger, acquisition by another company, sale of assets, bankruptcy, liquidation, or other forms of corporate restructuring, your personal information may be disclosed or transferred as part of the transaction. Such transfers are considered part of our legitimate business interests, especially when necessary to ensure the continuity of our services and operations. We will take reasonable steps to ensure that any receiving party upholds privacy standards that are consistent with this Privacy Policy. Where required by applicable law, we will notify you of such changes and obtain your consent if necessary before your personal information is subject to a different privacy policy.
if required to be disclosed by the laws and regulations; or
if required to be disclosed by the investigative agencies for detecting crimes in accordance with the procedure and method as prescribed in the laws and regulations.
To enhance user experience and improve our services, DLOOK(Dressy) may integrate third-party Software Development Kits (SDKs). These SDKs may collect, process, or store data as necessary to provide their intended functionalities, such as analytics, advertising, social media integration, or payment processing. We carefully evaluate each third-party SDK to ensure it complies with our data protection standards. However, your data may be subject to the privacy policies of these third-party providers. We encourage you to review their respective privacy policies for more information on how your data is handled. By using DLOOK(Dressy), you consent to the integration and use of such third-party SDKs within the application. You can view the privacy agreements of the third-party SDKs below.
Usage: for advertisement services
Link: https://firebase.google.com/support/privacy
Usage: for advertisement services
Link: https://www.adjust.com/terms/privacy-policy
Usage: for advertisement services
Link: https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
The users may exercise the following rights regarding the collection, use and sharing of personal information by the Company:
You have the right to access, review, update, and delete your personal information on our service at any time through the Service. You may can also contact us via contact@dlook.app so that we can assist you on this matter.
Please be aware that some information may be required to be retained by law and cannot be deleted. We will retain certain data indefinitely unless you delete it or ask for its deletion.
We keep your personal data only for as long as it is necessary for the purpose it was collected, and in line with legal requirements. We may retain your information to comply with legal obligations, investigations, proceedings or for backup, archival, audit, or other similar purposes.
You have the right to withdraw any consent you have previously provided to DLOOK(Dressy) regarding the collection, use, or processing of your personal information. You may exercise this right at any time by contacting us through the methods outlined in this Privacy Policy. Please note, however, that withdrawing your consent may affect your ability to fully access or use certain features or services provided by DLOOK(Dressy).
In order to exercise the above rights, a user can contact the Company by sending a document or e-mails to the company, the Company will take necessary measures without delay. The Company may reject the request of you only to the extent that there exists either proper cause as prescribed in the laws or equivalent cause.
You are entitled to exercise these rights without incurring any cost. However, in certain circumstances, we may be allowed by law to charge a reasonable fee or decline to comply with your request if it is found to be excessive, repetitive or unjustified.
We take the security of your personal information seriously and are committed to protecting it through appropriate technical and organizational measures. DLOOK(Dressy) employs industry-standard security practices, including encryption, secure servers, firewalls, and access controls, to safeguard your data against unauthorized access, disclosure, alteration, or destruction. While we strive to protect your information, no method of transmission over the internet or method of electronic storage is completely secure.
As part of our service, we collect and process face data (images containing facial features) to provide AI-powered image services. The specific processing depends on the feature you use, as detailed in Section 8 (AI Services and Third-Party Processors). We are committed to ensuring the privacy and security of your face data and to being transparent about how it is used. In summary:
When you use features such as Color Analysis, Virtual Try-On, or Style Analysis, you voluntarily provide photos that include your face. For Virtual Try-On and Style Analysis, we extract facial feature line maps after processing the image, and we do not retain the original photo. For Color Analysis, skin, hair, and eye color values are calculated on your device, and the photo may be sent to OpenAI solely for generating preview images as described in Section 8. For AI Stylist Chat, you may optionally attach photos to your messages, which will be sent to OpenAI (GPT-4o) and/or Google (Gemini) as described in Section 8.
Your facial data is used only to provide the requested AI services, such as generating personal color palette recommendations, virtual clothing try-on simulations, and style reports. It is not used for any other purpose without your explicit consent.
Facial feature line maps are retained only for the time required to generate the AI-based images and are deleted immediately thereafter. Photos sent to OpenAI for Color Analysis previews are processed transiently; we do not permanently store these photos on our servers, and OpenAI processes them solely to generate the requested previews in line with its privacy and data processing terms.
Except as expressly described in Section 8 (for Color Analysis preview generation with OpenAI), we do not sell, rent, or share your facial data with third parties. Facial data is never shared with advertisers or data brokers.
We implement strong security measures to protect your facial data from unauthorized access, alteration, or destruction. However, please note that no data transmission or storage system can be completely secure and we cannot guarantee absolute security.
DLOOK uses AI to power its core features. The AI processing for each feature is described below:
Color Analysis: Skin, hair, and eye color values are calculated on your device using Apple's Vision / Core Image frameworks. These numeric color values (not your photo) are processed by our own AI models on our own servers to recommend your personal color palette. Your photo is sent to OpenAI (GPT-4o) only to generate preview images of you wearing garments in the recommended colors.
Virtual Try-On: Your photo is processed entirely on our own secure servers, where our self-hosted workflow replaces the clothing in the image. It is not shared with any third-party AI provider.
Style Analysis: Your photos are processed entirely by our own AI models on our own servers, which analyze clothing preferences to generate a style report. They are not shared with any third-party AI provider.
AI Stylist Chat: Your chat messages and photos are sent to OpenAI (GPT-4o) and/or Google (Gemini) to generate styling advice. No account information, name or location are included in these messages.
When we engage third-party AI providers, we enter into agreements that require them to process your data only on our instructions, maintain confidentiality, and not use your data for their own purposes (such as model training). For further details, please consult the privacy policies of OpenAI and Google.
DLOOK(Dressy) is committed to protecting the privacy of children. Our services are not intended for, and are not directed at, individuals under the age of 18. As such, we do not knowingly collect, use, or store personal information from children under 18, except as strictly necessary to verify a user's age.
In limited circumstances, we may collect certain personal information solely for the purpose of age verification. This may include, for example, a date of birth or government-issued identification. Such information is used exclusively to determine whether the user meets the minimum age requirement for using our services. Once the age validation process is completed, all information collected for this purpose is securely discarded and not retained by the company.
We do not knowingly collect or process any other personal information from children under 18. If we become aware that we have inadvertently collected personal data from a child without the appropriate legal basis or parental consent, we will take immediate steps to delete such information from our records.
Parents or legal guardians who believe that we may have unintentionally collected personal information from a child under the age of 18 are encouraged to contact us promptly, so that we can investigate and address the issue accordingly.
The Company has the right to amend or modify this Policy from time to time and, in such case, the Company will make a public notice of it through bulletin board of its website or application service (or through individual notice such as written document, fax or e-mail) and obtain consent from the users if required by relevant laws. Nevertheless, you are ultimately responsible for consulting this Privacy Policy for regular changes.
Changes to this Privacy Policy will take effect upon update unless otherwise stated by us. Your continued use of our Services will indicate your acceptance of these changes and your agreement to be bound by the modified terms. If you do not agree with the changes, you should discontinue your use of the Services immediately.
In the event that you have any dispute, claim, or controversy arising out of or relating to your use of the DLOOK(Dressy) Service, these Terms, or any related policies, you agree to first contact us at contact@dlook.app and make a good faith effort to resolve the dispute informally. We are committed to working with our users to reach a fair and prompt resolution without the need for formal legal proceedings wherever possible.
If we are unable to resolve the dispute through informal discussions within a reasonable time period (typically 30 days from the date we receive your initial written notice), both you and DLOOK(Dressy) agree to resolve the dispute exclusively through final and binding arbitration, rather than in court. This agreement to arbitrate applies to all disputes, including claims that arose before you accepted these Terms or any prior versions of them.
If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please feel free to contact us. We value your privacy and are here to assist you.
You can reach us via email at: contact@dlook.app
We strive to respond to all inquiries as promptly as possible and ensure your concerns are addressed appropriately.